A historical background is a key element in an advertising plan,one that should include the history of all main players,the industry,the brand,and the corporate culture.
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Verified
Q7: Some advocate sales objectives while others push
Q8: The competition's strengths,weaknesses,tendencies,and any threats they pose
Q9: One of the most challenging tasks is
Q10: Evaluation is a crucial component in an
Q11: An advertising plan is the same thing
Q13: Companies use advertising objectives because it is
Q14: An important section in an advertising plan
Q15: Since advertising is only one variable in
Q16: The agency's crucial role is to translate
Q17: The situation analysis of an advertising plan
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