The situation analysis of an advertising plan includes historical context but does not consider an evaluation of the industry,the market,and the competition.
Correct Answer:
Verified
Q12: A historical background is a key element
Q13: Companies use advertising objectives because it is
Q14: An important section in an advertising plan
Q15: Since advertising is only one variable in
Q16: The agency's crucial role is to translate
Q18: The self-reference criterion is the unconscious reference
Q19: A percentage-of-sales approach to budgeting calculates the
Q20: Share of voice,or share of market,is a
Q21: Two important elements to the execution of
Q22: For a brand,the mechanism by which something
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