The initial section of the ad plan should be a budgeting section that directly states what it will cost to implement this plan.
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Q8: The competition's strengths,weaknesses,tendencies,and any threats they pose
Q12: A historical background is a key element
Q14: Some argue that sales should not be
Q15: Well-stated objectives work best when they set
Q16: An advertising plan is designed to create
Q17: Ethnocentrism is the tendency to view and
Q19: Share of voice is most often used
Q21: There are two elements to the execution
Q22: When devising the evaluation stage of ad
Q23: What does the objectives section of an
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