When devising the evaluation stage of ad planning, it is determined how much time the agency has, how it will be graded, and what criteria will be applied when judging its efforts.

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When devising the evaluation stage of ad planning, it is important to determine the time frame for evaluating the success of the campaign, how it will be graded (i.e. based on sales, brand awareness, customer engagement, etc.), and what criteria will be used to judge its efforts (i.e. reach, frequency, targeting effectiveness, etc.).

When Devising the Evaluation Stage of Ad Planning, It Is