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Like Many Companies Today, a Young but Growing Electronics Retailer

Question 61

Multiple Choice

Like many companies today, a young but growing electronics retailer knows it needs help.If it is like most clients, in what two areas does it need the most help from an ad agency?


A) Creating value for the product, and setting objectives
B) Integrating the brand within the media, and generating new ideas
C) Defining the product, and creating brand awareness
D) Creating the budget, and writing the copy

Correct Answer:

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