The strategy section of an advertising plan is the mechanism that states:
A) why the advertising is needed for this product or service.
B) what goals need to be reached.
C) how things will be done so that objectives are achieved.
D) who will handle various promotional tasks.
Correct Answer:
Verified
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Q41: The budgeting method that specifically relates spending
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Q43: Clients expect _ from their investments in
Q45: _ can be increased with in-package coupons
Q46: ACEO announces that sales went up significantly
Q47: In theory,of the major options for advertising
Q48: One problem with marketers who rely on
Q49: Within the advertising plan,what does a build-up
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