In advertising,relying only on one's own personal values,experiences,and backgrounds to make promotional decisions refers to a concept called ___________ and can be bad for global advertising.

Question

Quizplus · Accepted Answer

The concept described matches the definition of the self-reference criterion (SRC), which refers to the unconscious tendency of individuals to use their own cultural values, beliefs, and standards as a reference point to evaluate other cultures. This can lead to ethnocentrism, a biased perspective that assumes one's own culture is superior to others, and ultimately to ineffective advertising campaigns that fail to resonate with diverse audiences.

In Advertising,relying Only on One's Own Personal Values,experiences,and Backgrounds to Make