What does the objectives section of an advertising plan do?

Question

Quizplus · Accepted Answer

The objectives section of an advertising plan identifies concrete goals, quantitative benchmarks, measurement methods, success criteria, and time frame. It outlines what the advertising campaign hopes to achieve and how success will be measured. The other options mentioned (defining the target audience, noting possible barriers, and estimating costs) may be included in an advertising plan, but they are not the primary purpose of the objectives section.

What Does the Objectives Section of an Advertising Plan Do