Which new philosophy of advertising focuses on building a thought process that dismisses preconceived notions and instead attempts to create from scratch what a good or service should look like?

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Design thinking is a new philosophy of advertising that focuses on building a thought process that dismisses preconceived notions and instead attempts to create from scratch what a good or service should look like. It involves a creative and iterative process that involves empathizing with the user, defining the problem, ideating solutions, prototyping, and testing. The goal is to create user-centered solutions that are innovative and effective. Starch Readership Services and Activities, interests, and opinions are not related to this philosophy of advertising, and the Zaltman Metaphor Elicitation Technique is a research method that helps uncover hidden and deep-seated beliefs and values through metaphors.

Which New Philosophy of Advertising Focuses on Building a Thought