Scenario 7-1
Scheduled to be released in the first quarter of 2011, Nintendo's portable 3DS gaming system will likely revolutionize the video game industry.The 3DS is the newest in a long line of portable gaming systems made by Nintendo, but will now boast a number of new features-including 3dimensional technology that does not require the use of any special viewing goggles or glasses.The new system will also allow consumers to play classic games from older generations of Nintendo products, watch 3D movies, and create fictional "Mii" characters that were made famous by Nintendo's Wii.Nintendo hopes its new gaming system will once again put Nintendo at the top of the video game industry, having lost some of its market share to Sony and Microsoft in recent years.
-(Scenario 7-1) Before the 3DS was released, Nintendo created a series of television commercials and print ads to promote the product.The ads are shown to a group of study participants, and then the participants are asked to express how they felt about the advertisement.This is an example of a:

Question

Scenario 7-1
Scheduled to be released in the first quarter of 2011, Nintendo's portable 3DS gaming system will likely revolutionize the video game industry.The 3DS is the newest in a long line of portable gaming systems made by Nintendo, but will now boast a number of new features-including 3­dimensional technology that does not require the use of any special viewing goggles or glasses.The new system will also allow consumers to play classic games from older generations of Nintendo products, watch 3­D movies, and create fictional "Mii" characters that were made famous by Nintendo's Wii.Nintendo hopes its new gaming system will once again put Nintendo at the top of the video game industry, having lost some of its market share to Sony and Microsoft in recent years.
-(Scenario 7-1) Before the 3DS was released, Nintendo created a series of television commercials and print ads to promote the product.The ads are shown to a group of study participants, and then the participants are asked to express how they felt about the advertisement.This is an example of a:

Quizplus · Accepted Answer

This is an example of a communication test, where the effectiveness of the advertisement in conveying the intended message to the target audience is being assessed. The study participants are asked to express their feelings about the advertisement, which is a measure of how well the advertisement has communicated its message to the viewers. A survey would typically involve a broader range of questions about the product, while a recall test and recognition test would focus on assessing the participants' memory of details about the advertisement.

Scenario 7-1 Scheduled to Be Released in the First Quarter of 2011