Scenario 7-4
You are the director of advertising research at a large Minneapolis ad agency.Due to employee turnover and budget cuts, you're currently staffed with too many entry-level research assistants and too few management-level research group leaders.To make matters worse, one of the group heads is on vacation and another is out sick.Of course, your clients still expect their research to be done in a timely, professional manner.Therefore, you have gathered your department together and announced that your door is always open if anyone has any questions about any phase of any project.As a result, your entire day has been filled with questions.
-(Scenario 7-4) An assistant comes in and says that she can find relevant secondary information about the U.S.quickly because she is familiar with government web sites, but she is not sure about finding information from all over the world.You give her the Web address for:

Question

Quizplus · Accepted Answer

The International Social Survey Programme is the best choice as it is specifically designed to collect data from multiple countries and cultures. The other options, while useful for U.S. data, do not focus on international research.

Scenario 7-4 You Are the Director of Advertising Research at a Large