Scenario 7-2 You Have Been Appointed Director of Research for the Rhode

Scenario 7-2
You have been appointed director of research for the Rhode Island Runners, a new minor league baseball team that will make its debut in six months. There have been minor league franchises in the area in the past, but due to a lack of fan support, they all have folded. The Runners' upper management is convinced that past failures were the result of improper marketing. Therefore, management has committed a substantial amount of money to developing smart, effective advertising. Management has put you in charge of an intensive one-year program to guide and track the advertising.
-(Scenario 7-2) Tracking studies will be good tools for this campaign,since they follow the apparent effect of the advertising over time,and this type of follow-up is required throughout the first year of this baseball team's campaign.Tracking studies are usually done in which format? 

A)  Focus group 
B)  Survey 
C)  Projective test 
D)  Readership test