Scenario 7-1
Scheduled to be released in the first quarter of next year, Nintendo's new portable gaming system will likely revolutionize the video game industry. It is the newest in a long line of portable gaming systems made by Nintendo, but will now boast a number of new features-including 3-dimensional technology that does not require the use of any special viewing goggles or glasses. The new system will also allow consumers to play classic games from older generations of Nintendo products, watch HD movies, and create fictional characters that were made famous by Nintendo's Wii. Nintendo hopes its new gaming system will once again put Nintendo at the top of the video game industry, having lost some of its market share to Sony and Microsoft in recent years.
-(Scenario 7-1)Before the new system is released,Nintendo creates a series of television commercials and print ads to promote the product.The ads are shown to a group of study participants,and then the participants are asked to express how they feel about the advertisement.This is an example of a:

Question

Quizplus · Accepted Answer

In this scenario, Nintendo is testing the effectiveness of its advertising by showing the ads to study participants and asking for their feedback. This is an example of a communication test, which is designed to evaluate how well a message is being communicated and how effectively it is being received by the audience. The other options, such as a survey, recall test, or recognition test, are not applicable in this scenario as they do not specifically address the effectiveness of communication in advertising.

Scenario 7-1 Scheduled to Be Released in the First Quarter of Next