Scenario 7-2
You have been appointed director of research for the Rhode Island Runners, a new minor league baseball team that will make its debut in six months. There have been minor league franchises in the area in the past, but due to a lack of fan support, they all have folded. The Runners' upper management is convinced that past failures were the result of improper marketing. Therefore, management has committed a substantial amount of money to developing smart, effective advertising. Management has put you in charge of an intensive one-year program to guide and track the advertising.
-(Scenario 7-2)In designing the new marketing campaign,developmental advertising research would be helpful in a number of areas.When considering its marketing goals,the Rhode Island Runners staff wants to execute it,because the most important service developmental research provides is:

Question

Quizplus · Accepted Answer

Audience profiling is the most important service developmental research provides in this scenario. By conducting audience research, the team can better understand the demographics, interests, and motivations of potential fans, allowing them to tailor marketing messages and strategies to best resonate with them. This can directly impact fan support and ultimately help ensure the success of the new minor league team. Ad acceptance data, product description, and scientific evaluation may also be helpful in certain areas of marketing research, but audience profiling is the most crucial in this particular context.

Scenario 7-2 You Have Been Appointed Director of Research for the Rhode