Scenario 7-2 You Have Been Appointed Director of Research for the Rhode

Scenario 7-2
You have been appointed director of research for the Rhode Island Runners, a new minor league baseball team that will make its debut in six months. There have been minor league franchises in the area in the past, but due to a lack of fan support, they all have folded. The Runners' upper management is convinced that past failures were the result of improper marketing. Therefore, management has committed a substantial amount of money to developing smart, effective advertising. Management has put you in charge of an intensive one-year program to guide and track the advertising.
-(Scenario 7-2) You have determined that the major competitors in the family leisure market are movies,theme parks,and outdoor festivals.You use a theater test to measure attitude change resulting from a TV commercial being tested for the Runners.The spot does not do very well in the test.Still,your gut instincts say that the commercial is a good one.When reporting the results to the team owners,you should point out that: 

A)  the commercial shouldn't run as is, despite your own opinion of it. 
B)  this kind of research is rarely useful in measuring actual behavior.  
C)  the identification of competitors may have been inaccurate. 
D)  theater audiences are not considered scientifically reliable.