Recall measurements make sense when the goal of the commercial is to make consumers:

Question

Quizplus · Accepted Answer

Recall measurements are typically used to determine if consumers remember the brand name after seeing the commercial. This is different from changing the brand image or eliciting emotions, which may require other types of measurements or goals. Thinking of a time when the brand can be used may also be a goal, but it is not specific to recall measurements.

Recall Measurements Make Sense When the Goal of the Commercial