Why are emotions important to understand,as well as a big part of the consumer behavior knowledge in account planning?

Question

Quizplus · Accepted Answer

Emotions are good predictors of thoughts, which in turn influence consumer behavior. Understanding emotions helps in identifying consumer needs and preferences, which can be used in account planning to create effective marketing strategies.

Answer: D 
 Emotions can reveal subconscious reactions and motivations behind consumer behavior. By understanding these reactions, account planners can create targeted marketing messages to appeal to consumers on a deeper level.

Why Are Emotions Important to Understand,as Well as a Big