Scenario 7-1
Scheduled to be released in the first quarter of next year, Nintendo's new portable gaming system will likely revolutionize the video game industry. It is the newest in a long line of portable gaming systems made by Nintendo, but will now boast a number of new features-including 3-dimensional technology that does not require the use of any special viewing goggles or glasses. The new system will also allow consumers to play classic games from older generations of Nintendo products, watch HD movies, and create fictional characters that were made famous by Nintendo's Wii. Nintendo hopes its new gaming system will once again put Nintendo at the top of the video game industry, having lost some of its market share to Sony and Microsoft in recent years.
-(Scenario 7-1)In order to gather secondary research to support the company's own primary research,Nintendo visits a number of social media sites hoping to find online communities with knowledge of the video game industry.This intense Internet searching is referred to as:

Question

Quizplus · Accepted Answer

Web mining refers to the process of using data mining techniques to discover patterns and relationships in web-based data sources. In this scenario, Nintendo is using web mining to gather information about the video game industry from online communities on social media sites. The other choices (tracking software, commercial browsing, normative test scoring) do not accurately describe the activity of gathering secondary research in this way.

Scenario 7-1 Scheduled to Be Released in the First Quarter of Next