Scenario 7-5
The Solutions Group is a combination of companies that helps clients better understand their target markets through creative research approaches. It has learned that many people have become quite adept at filtering out advertising messages and therefore do not respond to traditional research instruments such as surveys. The Solutions Group says that there must be a "research revolution" based on true dialogues with consumers, not one-way monologues often seen in traditional surveys.
-(Scenario 7-5)The Solutions Group likes to ask its clients' potential customers a wide variety of questions so they can share their thoughts about themselves,their lives,and all the daily elements that are important to them.What type of research does this represent?

Question

Quizplus · Accepted Answer

The research described involves asking potential customers about their lives and daily elements, which aligns with lifestyle research that seeks to understand consumer habits and preferences.

Scenario 7-5 The Solutions Group Is a Combination of Companies That Helps