When formulating a positioning strategy, a multiple-benefits approach is strongly suggested to satisfy many markets
at the same time, because it alerts consumers to a wide array of diverse functions and positive consequences related to the product.

Question

Quizplus · Accepted Answer

A multiple-benefits approach can dilute the brand's message and confuse consumers, making it less effective in establishing a clear and strong market position.

When Formulating a Positioning Strategy, a Multiple-Benefits Approach Is Strongly