If General Mills decides to use the STP framework, it can divide its resources to reach a number of separate and distinct market segments.

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The STP (Segmentation, Targeting, Positioning) framework involves dividing a larger market into smaller segments and targeting specific segments with tailored marketing efforts. By doing so, General Mills can allocate its resources to effectively reach different groups of customers with unique needs and preferences.

If General Mills Decides to Use the STP Framework, It