In the world of advertising, markets are positioned, but products are segmented.

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In the world of advertising, markets are segmented, but products are positioned. Market segmentation identifies groups of consumers who are similar in some way and then creates different marketing mix strategies to appeal to each group. Product positioning is the process of creating an image or identity in the minds of the target market for a specific product, brand or company.

In the World of Advertising, Markets Are Positioned, but Products