The Folgers team aligned its marketing mix in a design that would represent a particular identity, showcasing certain themes and values, shaped to gain distinctive approval from the just-graduated-20-somethings.This demonstrates the process of
A)switching.
B)commoditization.
C)segmenting.
D)singularization.

Question

Quizplus · Accepted Answer

The process described in the statement is segmentation, which refers to dividing a market into smaller groups of consumers with similar needs or characteristics. In this case, the Folgers team identified a specific segment of the market (just-graduated-20-somethings) and designed a marketing mix tailored to their preferences and values. The other options are not applicable in this context: switching refers to consumers changing brands or products; commoditization refers to the process of making a product or service more standardized and interchangeable with competitors; and singularization is not a common marketing term.

The Folgers Team Aligned Its Marketing Mix in a Design