Characteristics and traits such as age, gender, race, marital status, income, education, and occupation are widely used in segmentation.
A)geographic
B)psychographic
C)competitive
D)demographic

Question

Quizplus · Accepted Answer

Demographic segmentation refers to the process of dividing a market based on characteristics such as age, gender, race, marital status, income, education, and occupation. This segmentation method is widely used in marketing as it helps companies understand the specific needs and preferences of different groups of customers. By targeting specific demographic groups, companies can create more effective marketing strategies and tailor their products and services to meet the unique needs of different segments.

Characteristics and Traits Such as Age, Gender, Race, Marital Status