The process of cutting a market into pieces and focusing on the piece or pieces that make the most sense is termed
A)segmentation
B)integration
C)rationalization
D)differentiation

Question

Quizplus · Accepted Answer

Segmentation is the process of dividing a market into smaller groups of consumers with similar needs or characteristics. This allows marketers to focus their efforts on the most profitable and relevant segments, and tailor their marketing mix to meet the unique needs of each segment. Integration refers to the coordination of various marketing activities and channels, rationalization is the process of reducing costs and streamlining operations, and differentiation is the creation of a unique selling proposition that sets a company apart from its competitors.

The Process of Cutting a Market into Pieces and Focusing