Demographics are rarely used to describe or profile target segments that have already been identified as prospects by other variables.

Question

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Demographics, along with other variables such as psychographics, behavior or geography, are commonly used to identify and profile target segments. Once a target segment has been identified using these variables, demographics may still be used as a means of further refining the target segment profile, understanding their needs and preferences, or developing targeted messaging and communication strategies.

Demographics Are Rarely Used to Describe or Profile Target Segments