is a term that advertisers created in the mid-1960s to refer to a form of research that emphasizes the
Understanding of consumers' activities, interests, and opinions.
A)Demographics
B)Geodemographics
C)Psychographics
D)Micrographics

Question

Quizplus · Accepted Answer

The term created by advertisers in the mid-1960s that emphasizes understanding consumers' activities, interests, and opinions is called psychographics. Demographics refers to statistical data relating to the population, geodemographics is a more specific type of demographic research that combines geographic and demographic data, and micrographics is a term used in the field of photography and document reproduction.

Is a Term That Advertisers Created in the Mid-1960s to Refer