One big plus from a product position that stays consistent over time, like State Farm's "Good Neighbor" campaign, is that it
A)is more likely to break through advertising clutter.
B)successfully reaches nonusers.
C)doesn't need to target a particular segment.
D)is easily repositioned.

Question

Quizplus · Accepted Answer

Consistently using a product position like State Farm's "Good Neighbor" campaign helps the brand break through advertising clutter because consumers are more likely to recognize it and remember it over time.

One Big Plus from a Product Position That Stays Consistent