Peyton decides to make herself her morning cup of coffee.However, she realizes that she's run out of coffee powder which leaves her feeling discontent and craving for coffee.This is an example of .

Question

Quizplus · Accepted Answer

Peyton's desire for coffee represents a need state, which is a psychological or emotional state triggered by a discrepancy between a person's current and ideal state. In this case, Peyton's current state is not having coffee, which conflicts with her ideal state of wanting coffee. This creates a need or desire for coffee. Cognitive dissonance refers to the discomfort or tension that arises from holding two conflicting beliefs or values, and is not applicable in this scenario. An evoked set is a group of brands that a consumer considers when making a purchase decision, and stratification refers to the division of a market into distinct groups based on demographics or other factors, which are not relevant in this context.

Peyton Decides to Make Herself Her Morning Cup of Coffee