can tap into information that has accumulated in one's memory as a result of repeated advertising exposure.

Question

Quizplus · Accepted Answer

An internal search refers to retrieving information from one's memory. Since the question specifically mentions repeated advertising exposure, it is likely that this information has been accumulated through past advertising exposure and stored in memory, which can then be accessed through an internal search. Involvement refers to the level of personal relevance or importance a consumer attaches to a product or a purchase decision. Stratification refers to segmenting consumers based on factors such as income or social class. A life-stage variable refers to a demographic factor such as age or marital status that may influence consumer behavior. None of these concepts directly relate to the accumulation and retrieval of advertising information from memory.

Can Tap into Information That Has Accumulated in One's Memory