Once consumers decide that they need something,what is the first step they take as they begin to think about a product purchase?

Question

Quizplus · Accepted Answer

The first step consumers take as they begin to think about a product purchase is to conduct an internal search for information where they access their own memory to retrieve information about the product or service they are considering. This can involve remembering previous experiences with the product, recalling information from ads or promotions, or seeking advice from family and friends.

Once Consumers Decide That They Need Something,what Is the First