An elderly woman has always been happy with Ivory soap and does not believe in trying out another brand.In such a scenario, what type of an obstacle would a new brand experience in order to reach her and be effective?
A) A consumer who is not exposed to massive volumes of ads
B) A consumer who seeks variety
C) A consumer who is resistant to changing rituals
D) A consumer who misinterprets messages
Correct Answer:
Verified
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