memory is very important where advertising is concerned and is the kind of memory through which names, words, and concepts are retrieved from people's minds.

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The kind of memory that retrieves names, words, and concepts from people's minds is semantic memory, which is a type of long-term memory that stores information about the meaning of words and concepts. This type of memory is crucial in advertising because it allows consumers to remember and associate certain brands, slogans, or products with a particular meaning or value.

Memory Is Very Important Where Advertising Is Concerned and Is