The idea of involvement in the context of consumer decision-making refers to how:

Question

Quizplus · Accepted Answer

Involvement refers to the importance or relevance that a consumer attaches to a particular product or service in the decision-making process. It is a measure of how much time, energy, and resources a consumer is willing to invest in making a purchase decision. Therefore, option B is the best choice as it refers to the level of importance a consumer places on the choice of a product.

The Idea of Involvement in the Context of Consumer Decision-Making