Advertisers track the youngest child living at home because when the child leaves home, the consumption patterns of the family changes.This planning criterion is known as .

Question

Quizplus · Accepted Answer

The planning criterion of tracking the youngest child living at home is a life-stage variable as it takes into consideration the changes in consumption patterns that occur when a family member reaches a certain life stage, in this case, when a child leaves home. The other options, cultural capital, stratification, and accessibility bonus, do not accurately describe this specific planning criterion.

Advertisers Track the Youngest Child Living at Home Because When