In the mid-1990s, William T.Esrey, chairman and CEO of Sprint, announced that clients were going to hold ad agencies more closely accountable than ever before.He said this because:

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William T. Esrey stated that clients were going to hold ad agencies more closely accountable than ever before because the technology to measure advertising impact had improved. This suggests that clients were becoming more interested in ensuring they were getting a return on investment for their advertising spend, which could only be achieved through accurate measurement and accountability. This aligns with the idea that the increasing availability of data and analytics was changing the advertising industry in the mid-1990s.

In the Mid-1990s, William T