Scenario 2-1
As one of the world's largest computer and technology developers, Dell, Inc. has never been a stranger to advertising. However, due to a consistent decline in market share, the Texas-based company is looking to overhaul its advertising efforts for the first time in years. In the past, Dell found success promoting its products as some of the most inexpensive computer products in the market. However, the company's new ad campaign, which will be targeted toward more high-end users, will make no mention of product price. The company is looking to reinvent its image and believes that the first step in doing so is to revamp its outdated advertising campaign.
-(Scenario 2-1)To generate interest in its new line of computers,Dell hires a company to design a number of contests and incentive programs that will help build excitement for the new line.This company is an example of a(n):

Question

Quizplus · Accepted Answer

The company hired by Dell to design contests and incentive programs is likely a sales promotion agency, as their focus is on promoting the products and generating excitement for the new line. A fulfillment center would handle the distribution of products, a database agency would manage customer information, and a market research firm would conduct research on the market and consumer preferences.

Scenario 2-1 As One of the World's Largest Computer and Technology Developers