Scenario 2-3
Axel Corp., a new clothing line manufacturer, plans to reach out to the local fashion stores and wholesale distributors around the country.It also plans to offer a discount on its products for the first 100 customers and establish a coupon system for the first six months of sales.The marketing team is looking to create a television advertisement and is looking for ways to improve on the ideas that they have come up with for the ad.
-(Scenario 2-3) Axel Corp.plans to to reach out to local fashion stores and wholesale distributors.Axel Corp.can achieve this by employing an advertising agency specialized in .

Question

Quizplus · Accepted Answer

Trade-market sales promotions are the best choice for reaching out to local fashion stores and wholesale distributors. This type of promotion is specifically aimed at promoting products to businesses rather than individual consumers. Therefore, employing an advertising agency that specializes in trade-market sales promotions would help Axel Corp. effectively reach its target audience.

Scenario 2-3 Axel Corp., a New Clothing Line Manufacturer, Plans to Reach