Scenario 2-1
As one of the world's largest computer and technology developers, Dell, Inc.has never been a stranger to advertising.However, due to a consistent decline in market share, the Texas-based company is looking to overhaul its advertising efforts for the first time in years.In the past, Dell found success promoting its products as some of the most inexpensive computer products in the market.However, the company's new ad campaign, which will be targeted toward more high-end users, will make no mention of product price.The company is looking to reinvent its image and believes that the first step in doing so is to revamp its outdated advertising campaign.
-(Scenario 2-1) Dell plans to strengthen its relationships with the media, industry associations, and its various competitors.In such a scenario, Dell would be hiring to help strengthen their relationships.

Question

Quizplus · Accepted Answer

A public relations firm would be the best choice for Dell to strengthen their relationships with the media, industry associations, and competitors. Public relations firms specialize in managing and improving a company's reputation and relationships with stakeholders. They can help Dell develop effective communication strategies and messaging to reach its target audience, as well as assist in managing any potential crisis situations.

Scenario 2-1 As One of the World's Largest Computer and Technology Developers