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Scenario 2-3 Axel Corp., a New Clothing Line Manufacturer, Plans to Reach

Question 90

Multiple Choice

Scenario 2-3
Axel Corp., a new clothing line manufacturer, plans to reach out to the local fashion stores and wholesale distributors around the country.It also plans to offer a discount on its products for the first 100 customers and establish a coupon system for the first six months of sales.The marketing team is looking to create a television advertisement and is looking for ways to improve on the ideas that they have come up with for the ad.
-(Scenario 2-3) A(n) using traditional media.


A) database consultant
B) public relations firm
C) fulfillment center d. interactive agency
Can help Axel Corp.in designing and executing direct response advertising campaigns

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