Scenario 2-5
In 2008, Chicago native Andrew Mason launched Groupon, a website that offered Chicago consumers various "deals of the day." At the time, Groupon had a unique business model-each day, one "groupon" would be offered in a particular city.If a certain number of people signed up for the offer, then the deal became available to all.Now, only two years later, the business continues to grow, and the service is being offered in several more U.S.cities.Google made a multi-billion dollar offer for the company that Mason turned down in the December of 2010.Continuing the company's rapid rise to success will be a challenging task for CEO Andrew Mason and his team
because they will be the first to attempt to advertise the unique services.Groupon needs to find ways to attract new
users, and looking into new forms of advertising will be essential to the company's success.
-(Scenario 25) As Groupon's services differ depending on the city in which it is offered, its CEO decides that each variation needs to have a catchy slogan that relates to that particular market.Which of the following types of advertising agencies would likely be the best choice to create these slogans?

Question

Scenario 2-5
In 2008, Chicago native Andrew Mason launched Groupon, a website that offered Chicago consumers various "deals of the day." At the time, Groupon had a unique business model-each day, one "groupon" would be offered in a particular city.If a certain number of people signed up for the offer, then the deal became available to all.Now, only two years later, the business continues to grow, and the service is being offered in several more U.S.cities.Google made a multi-billion dollar offer for the company that Mason turned down in the December of 2010.Continuing the company's rapid rise to success will be a challenging task for CEO Andrew Mason and his team
because they will be the first to attempt to advertise the unique services.Groupon needs to find ways to attract new
users, and looking into new forms of advertising will be essential to the company's success.
-(Scenario 2­5) As Groupon's services differ depending on the city in which it is offered, its CEO decides that each variation needs to have a catchy slogan that relates to that particular market.Which of the following types of advertising agencies would likely be the best choice to create these slogans?

Quizplus · Accepted Answer

A creative boutique would be the best choice for creating catchy slogans as they specialize in creative and unique advertising ideas. They would be able to tailor their approach to each specific market and come up with memorable slogans that resonate with consumers. A digital/interactive agency may focus more on digital campaigns rather than traditional advertising slogans, while a media specialist may primarily be focused on media planning and buying. A production facilitator typically handles the physical production of advertising materials and would not be as involved in the conceptualization of slogans.

Scenario 2-5 In 2008, Chicago Native Andrew Mason Launched Groupon, a Website