KidsCause, a metropolitan outreach organization that collects and donates toys for needy children, buys airtime on WXXY (a local TV station) to promote its annual toy collection.Amazing Ads, a local ad agency, shoots the video and produces a 30-second commercial and Downtown Deli donates sandwiches for volunteers on the days that KidsCause collects, wraps, and distributes toys.In this promotional effort, who is the client?

Question

Quizplus · Accepted Answer

KidsCause is the client who is being promoted in this promotional effort. They are the ones who are buying airtime on WXXY and collecting and donating toys for needy children. Amazing Ads is the ad agency who is shooting the commercial for KidsCause, Downtown Deli is donating sandwiches for volunteers, and WXXY is the local TV station where the airtime is being purchased, but none of these entities are the client being promoted.

KidsCause, a Metropolitan Outreach Organization That Collects and Donates Toys