When a brand is perceived by consumers as one in which the value of products is lower than its costs, the brand is said to have brand equity.

Name: When a brand is perceived by consumers as one in which the value of products is lower than its costs, the brand is said to have brand equity.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This statement is incorrect. When a brand is perceived by consumers as one in which the value of products is higher than its costs, the brand is said to have brand equity.

When a Brand Is Perceived by Consumers as One in Which