Integrated marketing communication lays emphasis on communication, and not on the brand.

Name: Integrated marketing communication lays emphasis on communication, and not on the brand.
Brand: Quizplus
Rating: 5.0 (49 reviews)

Question

Quizplus · Accepted Answer

Integrated marketing communication focuses on creating a seamless communication strategy across various channels to communicate the brand's message to the target audience. It emphasizes both communication and the brand as both are important factors in building an effective marketing strategy.

Integrated Marketing Communication Lays Emphasis on Communication, and Not on the Brand