Firms have not fully exploited all the opportunities that smartphones or iPads.

Question

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Mobile marketing has become increasingly popular and effective as more people use smartphones and other mobile devices. It allows firms to reach customers directly through targeted messaging, location-based offers, and mobile-optimized websites and apps. While broadcast media and personal selling are still important, mobile marketing offers a unique opportunity to connect with customers on-the-go and in real-time. Print media and traditional advertising methods may not be as effective, as more people are consuming content through digital channels.

Firms Have Not Fully Exploited All the Opportunities That Smartphones