Cuddles, a baby's retail clothing brand, uses the softest cotton wool that enables its products to stand out from those of its competitors.Cuddles has used external positioning to stand out over its competitors.

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External positioning refers to how a brand positions itself in comparison to its competitors. Here, Cuddles is positioning itself as using the softest cotton wool, which differentiates it from other baby clothing brands.

Cuddles, a Baby's Retail Clothing Brand, Uses the Softest Cotton