Integrated brand promotion (IBP) tools include various types of advertising, but does not include traditional advertising forms.

Question

Quizplus · Accepted Answer

Integrated brand promotion (IBP) tools include various types of advertising, such as digital advertising, social media advertising, personal selling, direct marketing, and more. Traditional advertising forms such as print, radio, and television advertising may also be included as part of IBP, depending on the overall marketing strategy.

Integrated Brand Promotion (IBP) Tools Include Various Types of Advertising