A brand variant is created when a company adapts and expands its current brand into a new product area.

Name: A brand variant is created when a company adapts and expands its current brand into a new product area.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A brand variant is a product extension strategy in which a company develops a new product by leveraging its existing brand name and reputation. This helps the company to capitalize on the equity of its brand and create goodwill with its customers, who trust and recognize the brand.

A Brand Variant Is Created When a Company Adapts and Expands