A producer of educational materials wants to deliver an advertising message to an audience of teachers and principals.In this scenario, personal selling would be the best option because this tool is appropriate for large groups of people.

Question

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Personal selling is an interpersonal communication tool that involves face-to-face interaction between a salesperson and a potential customer to persuade them to make a purchase. It is not an appropriate tool for delivering advertising messages to large groups of people such as teachers and principals. Instead, advertising methods such as direct mail, email, social media, or advertising in educational publications would be more effective.

A Producer of Educational Materials Wants to Deliver an Advertising