A target audience is a particular group of consumers singled out by an organization for an advertising or IBP
campaign.

Question

Quizplus · Accepted Answer

This statement is true. A target audience is a specific group of consumers that a company is aiming to reach with a particular advertising or IBP campaign. The selection of a target audience is an important aspect of marketing strategy as it helps a company to tailor its message and approach to better resonate with a specific set of consumers.

A Target Audience Is a Particular Group of Consumers Singled